The mode of address is the way the text speaks to the audience and influences them. It is the way the audience is positioned. This is the way that people are made to interpret the text and the way and the way they perceive a person's point of view.
Mode of address could also be the way a person is addressed through the text. Someone may be referred to as 'Sir' or 'Madam' which is a way which somebody has been addressed.
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