Chosen Genre

My chosen genre is Indie and this is because the model I have chosen to use is best suited to that style. She would not look right in a pink fluffy dress as it is not her sort of style and doesn't necessarily suit her. I also chose indie as I quite like the way they look and present themselves, and they seem to have more personality than people in the pop genre as they seem a little bit plastic.

Main Conventions
The indie genre is known for being low budget and their settings are usually places which are already there and don't have to be paid to use. For example they will go somewhere where there is a tunnel and film in front of the tunnel, or have a photo-shoot there. A reason why they might go to these sorts of locations is because they are very easy to access and not only this but the places they go will create a sense of mystery or edginess. It might arise the questions of 'why are they there?' and due to the fact that they are in gloomy places, the mysteriousness then becomes more intense.

Keeping the locations simple yet mysterious puts more focus onto the artists and their performance.

Recently, in the music videos, narrative is beginning to become a huge part of the music videos because it gives the video more meaning and character with a story behind it, and involves the audience much more and creates more of a sense of involvement and closeness. People who watch the music video might also want to find out what happens in the story so this therefore keeps the audience more interested and grabs their attention more than just simply watching someone dance around the screen.

The most commonly used camera shot in an indie music video would be a close up as it is then complete focus on the artist, and promotes them as a 'star'. Having these close ups emphasises and highlights the artists talent. When a long shot is used, it is usually for the audience to get an idea of their surroundings and the story that is going on, meaning it is an establishing shot.

Target Audience 
Stereotypically, the sorts of people who would buy an indie music magazine would be teenagers, and usually the teenagers who wear beanies and big glasses.
Stereotypically, it is mostly men who would listen to indie music, and this would vary from the ages of around 16-24. (http://www.slideshare.net/jonese3/target-audience-of-indie-rock-music-magazines) 

Publishers
In the UK, for indie magazines the publishers are always either Bauer or Global.