Their star image is the stereotypical indie image. They don't dress how a typical man just going out for the day would dress. Matt Healy is known for the way he never buttons up shirts and his wild hair. He wears black jeans which usually have a rip at the knee and he wears black boots which are similar to Chelsea boots but they're slightly pointed and worn out.
All of them wear mostly black, and leather clothes. Some of the clothes that they wear are chequered (such as a shirt tied around their waist).
The background of their photos (above) are all in the locations where you would expect an indie photo to be taken. The black and white one is located in a place which seems very grey and bleak. They are trying to portray the idea that they come from the 'streets' and everything is gloomy and dull. It is also a mid-shot to show the artists closer up and get their faces more well known.
In the last image is showing a broke, messy and dirty room and they're all in the room just sitting. They are not sitting together and I think this is to create a sense of tension and awkwardness between them. They are trying to show that they are different to other bands. The most prominent colour in the image is purple and for a group of men to be sitting in a purple room is a little bit unusual.
The backgrounds are always simple, following the usual convention of the indie type of video or photo-shoot. This is to put the focus onto the artists. The way their audience can relate to them is through the way they dress as it gives their sense of character and individuality, and through the way the images of them portray their emotions. The audience will feel like if they can see their emotions, they can connect with them because they can relate to the way they're feeling.
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